Our Ambition 2025: ‘Leading digital solutions for Africa’s progress’ is driving accelerated growth and faster deleveraging, positioning MTN for greater relevance to 2025
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Our strategy
MTN has built strong core operations, which are underpinned by the largest fixed and mobile network in Africa; a large, connected registered customer base; an unparalleled registration and distribution network, as well as one of the strongest brands in our markets.
Our strategic priorities
Our strategic priorities
Our belief
We believe that everyone deserves the benefits of a modern connected life
We are inspired by the potential of Africa. We are committed to bridging the digital and financial divide, furthering inclusion and advancing the attainment of the United Nations Sustainable Development Goals through our core business activities and our support to governments, communities and customers. The UN SDGs target a sustainable society with a plan to end poverty, protect the planet and ensure equality for all by 2030.
Our vital enablers
Our vital enablers
Lead with Care
We are game-changers and lead from the heart.
I am a game changer
I am completely accountable
I am humble & considerate
Can do with integrity
We are resilient and do right by the world around us.
I am bold & courageous
I do right by others
I am honest and candid
Collaborate with agility
We work together and get it done.
I believe in our shared goals
I get-it done
We do good together
Serve with respect
We listen and serve with dignity and care.
I work in service of others
I actively listen
I treat others with dignity
Act with inclusion
We embrace diversity and do good together.
I get-it done
I value the power of diversity
I empower others
