Digital Services

Bulk SMS for Small Business

  • Sender ID Customization
  • SMS Campaign Scheduling
  • Text Merge
  • Duplicated Numbers Removal
  • Excel Plug-in/Number Extractor
  • Payment Options
Bulk SMS for Small Business


This is a self-service messaging solution designed to enable Small and Medium Businesses to promote their business cost-effectively using Short Messaging Service (SMS). With any of the selections above, whether Thryve Talk or Thryve Data, you get bulk SMS as a value add.

  • Sender ID Customization: Customers will be able to choose from a list of pre-registered sender IDs or register new sender IDs for approval within 6 working hours for on-net termination and 48 hours for termination to all networks. Sender IDs will have a maximum of 11 characters
  • SMS Campaign Scheduling: Customers will be able to schedule delivery of SMS to a pre-loaded list of phone numbers up to 7 days in advance.
  • Text Merge: Customers will be able to merge i.e., targeted clients’ names with SMS content for individualized messaging
  • Duplicated Numbers Removal: MTN’s platform will be able to automatically remove duplicates from uploaded lists of phone numbers to avoid multiple deliveries of messages to the same numbers
  • Excel Plug-in/Number Extractor
  • Delivery Reports & Usage Notifications: Customers will be to view and/or generate reports on real-time delivery statuses of each Bulk SMS transaction. History of customers’ transactions will be accessible to customers via web and mobile app. Also, customers will receive usage notifications at 50%, 80% and 100%.
  • Payment Options: Debit Cards Bank (Deposit/Transfers) Airtime Mobile Money (MoMo)

Customers will be able to purchase the proposed Bulk SMS via Web, myMTN App, USSD and SMS (shortcode)

Proposed SME Bulk SMS Price Plans

Volume Bands Standard Price (Price/Page) Discounted Price (Price/Page) Validity
500 – 2,000 ₦2.15 ₦2.00 30 days
2,001 – 10,00 ₦2.05 ₦1.90 30 days
10,001 – 25,00 ₦2.00 ₦1.85 30 days
25,001 – 50,000 ₦1.95 ₦1.80 30 days

Other capabilities/tools:

  • Price Calculator
  • SMS Delivery via HTTP, SMPP, XML SMS API
  • Dedicated Customers Support