Mobile Survey is a customer-centric, interactive solution designed for Businesses and Enterprises to periodically send out customised and personalised surveys via interactive SMS to their customers to provide real-time feedback on how they had just experienced a product or service offering of that Business or Enterprise.

Through this cogent feedback, these Businesses and Enterprises are able to take strategic business decisions to remain competitive and agile in the market.

Ideal for when you desire to future-proof your products or services, improve customer satisfaction or service, etc.

The MTN Sponsored Call service is another innovation from MTN in the mobile advertising space, which works by getting end users to dial a zero-rated short code and then listen to the ad without being billed. This comes with data or airtime rewards at the end of listening to the ad.

The service is perfect for brands that intend to run targeted ads, brand exposure, promos, and offerings or to grow sales on a particular product line.

Bundled with the service is the targeted SMS service, which can be subscribed to by brands that want to target users in a particular location or state to listen to the ad.

Ideal for when you desire to future-proof your products or services, improve customer satisfaction or service, etc.

A major upgrade from Short Messaging Service (SMS), RCS enables a richer conversational experience between brands and their customers as it can deploy images, GIFs, videos, carousels, suggested replies, and suggested actions. All of these are delivered to customers from a verified sender identity with a trust mark, improving trust and convenience in the process.

As the next level of multimedia messaging, RCS leverages Google’s messaging app, and offers end-to-end encryption for advanced security. RCS is the default messaging standard for 5G networks however, RCS supports 3G and 4G networks as well.

This service ideal for B2C two-way communication e.g., messages that require customer feedback, unlocking core business features such as booking hotels, dinner table in restaurants, retargeting warm leads or old customers, deploying quick updates, customer support.

MTN Sponsored CallerTunez gives users the flexibility to change from the “ring-ring” tone heard when people call to any Caller Ring-Back Tone (CRBT) of choice. This can be a corporate jingle or ad.

MTN Sponsored CallerFeel is a service that allows you to express yourself through short messages that will appear on your callers’ phone screens when they call your line. The message will appear as a pop-up notification and/or voice recording. You can also use smileys and emoticons to make your message more exciting.

You can use this opportunity to drive awareness for your company’s promo, event, product/service offering or even make announcements.

These are notifications received at the end of calls or after sending an SMS. For EoCN, a maximum of 70 characters are available for monetisation.

Use this platform to deploy your discount offers, promos, announcements, etc.

You can also include your contact information so your customers can reach you with any enquiries.

This service can be used when a caller has zero airtime balance. Once this caller initiates a call, an SMS notification is sent to the called party to indicate that someone has tried calling.

This comes in handy when customers try to reach your business desk but are unable due to insufficient airtime.

Get this service and never miss a chance to interact with your prospects or customers again.

PCM presents a scenario where a caller dials a USSD string that includes a receiver’s number. The receiver gets an SMS indicating that the sender is asking to be called. The remaining characters from the PCM message are available to be monetised./p>

This is ideal for communicating wins or rewards for carrying out specific actions or for pushing awareness for a product or service.

This inventory utilises MTN’s pool of customers who run out of data. When they do, an ad via banners of different sizes can be displayed to them.

Organisations can also buy bulk data to use as an incentive for customers who click or view the ads on the banners.

This is perfect for brands that have just rolled out new offers and need customers or prospects to carry out specific actions or preview videos.

MisDial works such that when a customer dials a wrong number, an ad will be played to the customer instead of getting the usual ‘the number you dialled does not exist’ feedback. For this variant, the customer is not rewarded with airtime or data, as the customer can end the call at any time.

This can be used to push awareness for the newest additions to a product line and make announcements about a new offering or discount/promos.

This works like ZeroD, except it utilises the pool of customers who entered a wrong URL while surfing the internet. Instead of displaying an “error search” message, an ad will be served on banners of different sizes. Again, organisations can buy bulk data as a reward for those who click or view the ads.

This is perfect for brands that have just rolled out new offers, need customers or prospects to carry out specific actions or preview multimedia videos.

This SMS service allows brands to promote, sell or create awareness for their products and services to target customers in specific locations.

With the Targeted SMS services, MTN profiles the target customers in specific locations andmsends them key text messages for a more effective campaign with improved ROI. This way, only the target customers receive information on such products and services.

The profiling can be done based on various parameters such as location, region, age, gender, occupation, network spend, etc.

This is ideal when you want to narrow down to a specific target audience or send a message to actual customers you want to reach, e.g., when you have a product offering for women or mothers between a certain age range and living in a particular area or region in the country.