MTN Nigeria concludes the 2022 Y’ello Care Initiative

…empowers Nigerians across 33 states and the FCT

On Friday, 5 August, MTN Nigeria officially concluded the 2022 Y’ello Care campaign at a closing ceremony held at the company’s Falomo, Ikoyi head office.  Present at the event were MTN executives, MTN staff and ecosystem partners from Huawei, IHS and others.

21 Days of Y’ello Care is an annual employee volunteerism program for MTN staff to volunteer their resources (time, financial and skills) to empower local communities across Nigeria through capacity building and other forms of empowerment.

This year’s campaign was themed, “Empowering Communities to Drive Economic Recovery.” This inspired MTN employees to rise to the challenge of upskilling local communities to help boost economic activities. MTN employees, alongside partners to the brand organised several financial inclusion and empowerment programmes for women, youth and children within various communities. Employability training, graphics design masterclasses and hackathons were organised with several individuals and businesses empowered with start-up capital, devices and business equipment across Nigeria.

Director of Monitoring and Investigation, Lagos State Agency for Mass Education, Mustapha Ibrahim, while commending MTN’s effort at the Surulere Vocational Centre,  saying, “I am impressed with MTN’s commitment to growth and development, and I am not surprised because the company is well-known for this. We appreciate MTN’s support and are ready to continue partnering with you.”

Speaking at the closing ceremony, the Chief Human Resources Officer, MTN Nigeria, Esther Akinnukawe, said, “This year, our Y’ello Care initiative was focused on how we can give value to our communities enabling them to be more productive participants in the economy. It has been a privilege to give where we live, and we are truly grateful to the communities and people who received us. Thank you for believing, working with and trusting us to connect you to what matters most.”

MTN is committed to adding economic value by contributing to society through its programmes focused on digital education and capacity building. Through the Y’ello Care campaign, the company strives to ensure that it continues to strengthen and uplift community members in the pursuit of economic development. It is important to note that the Y’ello Care programme commenced in 2007.

MTN Nigeria kicks off the 2022 Y’ello Care Campaign

…commemorates International Nelson Mandela Day

MTN Nigeria Communications Plc has resumed its flagship staff volunteer programme, Y’ello Care, with interventions themed “Empowering Communities to Drive Economic Recovery”.

This campaign aims to upskill local communities with digital skills training and development, boosting economic activity and involvement. It supports the delivery of MTN’s Ambition 2025 strategy, and in particular the strategic priority to ‘create shared value’ by fostering digital skills for job creation in Nigeria.

Following the opening ceremony, which was held at MTN Nigeria Head Office, Falomo, Ikoyi, on July 18, MTN Nigeria Employees joined the South African High Commission on a visit to the Halal Children’s Home, Life Camp, Abuja, in commemoration of the United Nation’s (UN) International Nelson Mandela Day.

Encouraging MTNers to participate in this year’s campaign, Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo asked employees to “Commit to doing the right thing for communities, focusing on impact, to support this year’s theme.”

MTN Nigeria and Pan-Atlantic University, launch Media Innovation Programme

Nigeria’s leading technology company, MTN and foremost tertiary institution, Pan-Atlantic University (PAU) Lagos, have announced the launch of the MTN Media Innovation Programme (MTN MIP), to be run by the PAU’s School of Media and Communication (SMC).

The six months fully funded fellowship for media practitioners in Nigeria is designed to drive sustainable development in the nation’s changing media scene. The programme, which includes a study visit to the University of Witwatersrand, South Africa and an innovation hub to incubate ideas, is open to media practitioners across relevant beats including print, electronic, online platforms and social media content creators.

At the end of the training, successful applicants will have a greater understanding of Nigeria’s technology sector, the nexus between media and technology, and will be equipped with the skills to adapt to changing realities that guarantee career and financial success. Fellows will become an exclusive network of professionals with access to resources and mentorship from SMC’s erudite faculty.

“We are driven by our belief that everyone deserves the benefits of a modern connected world inspired by the potential of Africa. The world is constantly evolving, with the media landscape changing at remarkable speed boosted by technology. Our motivation is to support the Nigerian media space with our infrastructure and enable capacity building initiatives to accelerate innovation in media practice.”

“It’s a delight to partner with the Pan-Atlantic University, who through their expertise have contributed to the professional development of the media industry, not only in Nigeria but across Africa,” Karl Toriola, CEO, MTN Nigeria noted during the announcement.

“The School of Media and Communication was established to train professionals who will uphold the highest intellectual, ethical and professional values that promote creativity, critical knowledge, social responsibility and the spirit of enterprise. The MTN Media Innovation Programme could not have come at a better time for Nigerian media practitioners to imbibe these pertinent values,” Professor Enase Okonedo, Vice-Chancellor, Pan-Atlantic University, added.

The course, fully sponsored by MTN Nigeria, will be available to twenty (20) successful applicants.

Interested media practitioners can visit to apply.

MTN Foundation awards 360 new scholarships to Nigerian students

MTN Foundation awards 360 new scholarships to Nigerian students

…equips previous scholarship graduates

Three hundred sixty students received scholarships from the MTN Foundation during award ceremonies recently held in Abuja, Lagos and Owerri. Director, Science and Technology, Lagos State Ministry of Education, Grace Akinfoyewa, Senior Special Assistant on Education to the Governor, Lagos State, Adetola Salau, Director, ICT, National Commission for Colleges of Education, Pius Ekireghwo, and other notable dignitaries were in attendance.

The MTN Scholarships was initiated in 2009 and provides support to high performing students through annual awards in three categories: Science and Technology Scholarships, Scholarships for Blind Students, and Scholarships for the top 10 scoring candidates of UTME. Through this initiative, over 4,200 Nigerian students have received scholarships valued at over NGN 2.3billion.

The newly awarded scholars will each enjoy an annual scholarship grant covering their tuition, book allowance and stipend, till graduation, provided they maintain a CGPA of 3.5 or its equivalent.

At the Lagos event, recipients were encouraged to remain diligent in their studies. Director, MTN Foundation, Dennis Okoro, said, “Today is a celebration of excellence, exemplified by these exceptional young men and women. You have earned your place. Please keep up the good work and watch the world open to you in ways you never thought possible.

For 11 years, this programme has served as a platform that encourages excellence. It has been a means of ensuring some of our nation’s most brilliant minds excel academically, bringing them closer to realising their academic aspirations,” he concluded.

The Executive Secretary MTN Foundation, Odunayo Sanya, said, “As an organisation, we are interested in our youths’ success and know that access to a quality education provides them with the tools to be the best version of themselves.

For the past four years, MTN Scholarship graduates have also participated in ‘Skill Up!’ – an employability workshop designed to teach the skills required for the world of work. This year, MTN Foundation partnered with Project Management Institute (PMI) for a two-week virtual workshop, equipping the 2021 graduates with the technical skills to handle projects successfully.


MTN Celebrates Brand Refresh with Grand Industry Event

MTN Celebrates Brand Refresh with Grand Industry Event

MTN Nigeria officially celebrated the Group-wide brand refresh with a press briefing on February 27, 2022, at the Eko Hotels & Suites Grand Ballroom, Lagos. The company announced its brand repositioning using a contemplative slogan — “What Are We Doing Today?” It also articulated the context behind the new logo many had seen since 16 February 2022.

Present at the event were key members of the MTN leadership team, celebrities and well-established opinion leaders across relevant industries, media stakeholders and high-value customers.

This is the second brand overhaul since the MTN Group was founded in 1994. Back in 2004, the changes made to the brand resulted in MTN taking ownership of the colour yellow that is now synonymous with MTN. Importantly, it also helped to elevate the brand to where it is today, recognised as the most valuable in Africa.

The Company’s new logo forgoes the italics, the red underscore and the solid coloured oval present in the previous logo for a minimalist look that retains the oval (now represented as a solid outline) with the letters M-T-N nestled in it. These can be used against a sunshine yellow or plain white background in either black or yellow font colours.

The rebranding is an extension and visual representation of MTN Group’s refreshed strategy, dubbed Ambition 2025 and premised on Leading digital solutions for Africa’s progress. Through the delivery of this strategy, MTN aims to accelerate growth by building the largest and most valuable platform businesses and driving its industry-leading connectivity operations.

The Chief Executive Officer, MTN Nigeria, Karl Toriola, explained that the rebranding exemplifies MTN’s commitment to continuously create value for all its stakeholders, with the new logo contextualising the company’s identity as a digital citizen, open to change, young at heart, inviting, digitally dynamic and progressive.

“We want to play our part in harnessing the potential and supporting the progress of our people by driving digital and financial inclusion. It is a well-known fact that the youth are central to achieving this potential. Whilst we remain focused on all our customers and stakeholders, our brand evolution demonstrates an enhanced focus on the youth,” he said.

Also speaking at the event, Adia Sowho, MTN Nigeria’s Chief Marketing Officer, expressed her excitement with regards to the brand refresh, emphasising the company’s predilection for building digital platforms that enable Africa’s progress.

“The new brand identity is modern, simple, bold and digitally dynamic. It kicks off with a provocative and simple question, “What are we doing today?” With a clear and concise brand strategy that Opportunity + Energy = Progress, MTN understands that to truly unlock the full benefits and potential of the digital world people require a combination of drive, progressive thinking and the right tools,” she said.

“This rebrand highlights MTN’s commitment to continuously evolve and explore innovative initiatives that provide value to all our stakeholders. A pioneer of progress from the beginning, MTN looks to drive this progress further through action and doing. In delivering its vision, MTN aims to drive a positive shift in Africa and harness the continent’s boundless opportunity,” she continued.

Ambition 2025 is MTN’s strategy to accelerate long term business growth in Nigeria while leveraging emerging opportunities. Built on four key strategic priorities, Ambition 2025 informs MTN’s current and future projects as the company moves to create leading digital platforms for Africa’s progress while providing the tools to ensure the connectivity to access them.

Ayoba Reaches Three Million Monthly Active Users in Nigeria

Ayoba, Africa’s first instant messaging App, has reached a subscriber base of three million monthly active users in Nigeria.

Launched in 2019 and accessible on Android and iOS devices, Ayoba began as an MTN partner instant messaging app and was introduced into the Nigerian market in 2020 to support COVID emergencies.

Commenting on Ayoba’s milestone achievement, the Chief Digital Officer, MTN Nigeria, Srinivas Rao, said, “The world is increasingly becoming a fast-paced digital place with new technological advancements driving the constantly changing landscape. This is why at MTN, we are determined to lead digital transformation with easy-to-use connectivity solutions.

We work with like-minded strategic partners, who are committed to bridging the digital divide & bring effortless connectivity services to our customer’s fingertips.”

A key feature and offering of the app is the ability to instantly send, receive text and voice messages with any of their contacts whether they are on the Ayoba App or not. The function is available to all users on the App regardless of their device type or network service provider. MTN subscribers, however, get 700MB weekly for usage on the app.

Other key features include the most advanced end-to-end encryption – messages in any conversation are fully encoded until they are delivered to the destination, meant for the eyes of the sender & recipient only. Users can also subscribe to channels for locally relevant content across various categories. In addition, the App enables users to play over 120 games and listen to 200+ top local and international playlists via MusicTime.

Targeted at connecting millions of Africans across the world, the Ayoba App is available in 22 languages which include English, Pidgin (Nigeria) Igbo, Yoruba, and Hausa. The App is currently accessible in Nigeria, Cameroon, Côte d’Ivoire, Congo Brazzaville, Ghana, Guinea Bissau, Afghanistan South Africa and 10 other African countries

MTN Nigeria Statement on Service Disruption on October 9th 2021

Lagos, October 11th, 2021: MTN Nigeria Communications Plc (“MTN Nigeria”) can confirm that subscribers experienced challenges connecting to the network during the afternoon of Saturday, October 9th, 2021. The service outage was caused by a disruption in the core network and affected voice and data services. MTN’s technical team were able to rectify the problem in about five hours, allowing service restoration for customers to begin connecting with one another. In addition, time-bound subscriptions are being extended to ensure full value is delivered.

Commenting on the service disruption, MTN CEO Olutokun Toriola said: “I want to apologise to all the customers that were affected by Saturday’s service outage. Our primary mission is to bring you the benefits of a modern connected life, and notwithstanding this unfortunate event, our commitment to providing the reliable service you’ve come to expect over the past twenty years remains unshaken.

I want to reassure all our stakeholders that our network team is working closely with our network partners Ericsson and Cisco to ensure that the reasons for the disruption are fully investigated, and appropriate action is taken to enhance the resilience of affected systems.”

Over N7 million laptops, smartphones to be won in 2021 mPulse Spelling Bee

MTN Nigeria has announced that enrollment in the 2021 mPulse Spelling Bee is now open on the mPulse website. Interested 9 to 15 year-olds and secondary schools registered on the mPulse plan nationwide are invited to enrol in the fully digital competition, which consists of three rounds, with the finale scheduled to hold on October 20. Once registered, contestants can use resources available on the portal to practice their spelling.

MTN mPulse provides affordable data plans and access to a bouquet of digital skills development and educational resources, “the proposition reflects our commitment to enabling platforms for youth education and empowerment, and supporting schools, teachers and students in our communities,” said Adia Sowho, the Chief Marketing Officer, MTN Nigeria.

“The mPulse Spelling Bee is designed to help students expand their vocabulary and explore the English language, which is an essential skill as they grow in life. It also allows them to practice public speaking, develop self-confidence, and engage in healthy competition. As an added bonus, there are fantastic prizes to be won,” she added.

Last year, 15-year-old Snow George of Starville School, Abuja emerged as the champion, and over N5 million in cash and prizes were won by the top 20 spellers. This year’s competition promises to be bigger and better. The top 20 spellers, their teachers and the spelling bee champion’s school will be rewarded with over N7 million in cash prizes, smartphones, laptops and goody bags.

For more information, please go to Students who wish to migrate to the mPulse plan may text mPulse to 344 or dial *344*1# on their MTN line.

MTN Nigeria Rewards 20 Customers with Brand New SUVs

…thanks Nigerians for 20 years of unflinching support

Nigeria’s largest telecommunications firm, MTN Nigeria, has expressed its gratitude to its customers and different stakeholders for their unflinching support. The company hosted a cross-section of media professionals and customers at its corporate Headquarters in Ikoyi, Lagos on Sunday, August 22, 2021.

Twenty MTN customers went home with brand new cars at the event. The winners were randomly selected from subscribers that joined the network on the company’s anniversary each year since inception in 2001. An Editor of Guardian Newspaper, Chuks Nwanne, was one of the 20 MTN customers to receive a brand-new Honda HRV SUV from the company. Elated, Mr. Nwanne could not hide his excitement. He thanked MTN for giving him such a priceless gift.

Customers, publishers, editors, and reporters across broadcast, print and online media platforms were invited to the exclusive event in a show of appreciation by MTN’s executives to a cross section of stakeholders. Guests in attendance were treated to a night of comedy, music and poetry performances by foremost comedian Tee A, spoken word poet, Sage Hasson and a quartet led by Emmaolin.

In his remarks, Dr. Ernest Ndukwe, OFR, Chairman MTN Nigeria appreciated the role that all stakeholders have played in enabling and supporting MTN Nigeria’s journey in the past 20 years and the impact on the economy. “When we look at where we are today, and how far we’ve come, what stands out is not just the number of people connected, or the amount of revenue generated, etc. We see the multiplier effect connectivity services can have on the social and economic ecosystem. And now more than ever, I am optimistic about what the future holds for Nigeria’s digital economy and I look forward to building it together, with all of you.”

“This 20-year journey is the result of the boundless possibilities in our nation, the incredible potential that the Nigerian telecoms and technology sector represent, and the guidance and support that we have received from millions of Nigerians, in every corner of the country. We are here today because of the role that each of you – media, customers, trade partners, retailers – has played in this journey. For this, we are humbled and grateful. To all of you, we extend our deepest appreciation and gratitude, and we deliver an important message – the best is yet to come,” Karl Toriola, CEO, MTN Nigeria stated.

Alfred Emwata Iserhienrhien who has been an MTN subscriber since 2001 and one of the recipients of Honda HRV expressed his elation. “I got this SIM card in 2001 and everywhere I go, it has been going with me.

I am happy about this gift; in fact, my mind is blown and on behalf of all the gifted persons I say thank you to MTN. We are all happy and grateful and will continue to dance because of this incredible gift.”

The ICT and telecoms company began operations in Nigeria in August 2001. Twenty years later, it has become an integral part of the country’s telecommunications success story. Earlier in August, MTN gave all customers free airtime and mobile data worth over ₦8.4 billion to commemorate its anniversary.

MTN has announced a series of activities as part of its milestone anniversary celebration including, participating in the Road Infrastructure Tax Credit Programme (RITC) for an opportunity to reconstruct some road networks in South-Eastern Nigeria, incorporating some of the latest technology, build a world-class campus in Nigeria and sell down, up to 14% of its equity to Nigerians.

Partners in Progress. MTN Nigeria Joins FG Delegation at the 2021 Edition of UNIIS. Woos investors!

September 17, 2021: MTN Nigeria is participating at this year’s edition of the US-Nigerian Investment Summit scheduled to hold on the 17th and 18th of September, 2021 in New York City. The participation is in furtherance of the company’s commitment to partner with the Federal Government, through the Ministry of Industry, Trade and Investment, to attract investors and investment to Nigeria.

Themed “Nigeria: The Future of Global Business”, the event builds on the success of the 2018 maiden edition. The Chief Executive Officer, MTN Nigeria, Olutokun Toriola as well as Chief Financial officer, MTN Nigeria, Modupe Kadiri will be in attendance at the summit. Toriola will be speaking at the summit, highlighting opportunities in Nigeria with MTN Nigeria’s success story as a reference.

“Weare passionate about the development of our economy. Thiscan be seen in our unrelenting efforts in working with Government and institutions in different sectors to advance economic growth in our nation. We believe in the many opportunities Nigeria avails investors, and our 20 year journey is a testament to the promise the country holds,” said Toriola.

The US-Nigeria Investment Summit plays a vital role in attracting and facilitating business investment and job creation by raising awareness about a range of opportunities, and enabling vital direct connections between investors and the Nigeria economy. The investment summit features senior government officials, C-Suite business executives, and other thought leaders.

MTN Nigeria continues to advance its Good Together philosophy through strategic interventions, working with the people and government of Nigeria. Recently, the company announced a series of activities as part of its milestone anniversary celebration including participating in the Road Infrastructure Tax Credit Programme (RITC) for an opportunity to reconstruct the Enugu – Onitsha expressway in South-Eastern Nigeria, building a world-class campus in Nigeria and selling down up to 14% of its equity to Nigerians.