The Anti-Substance Abuse Programme (ASAP) is an advocacy campaign that was launched in 2019 in collaboration with multiple stakeholders to increase awareness about the negative impact of drug abuse amongst young Nigerians between the ages of 10 and 25 years. The goal of this initiative is to contribute to the reduction of the first-time use of addictive drugs amongst the youth by providing relevant and accurate information to them and engaging relevant stakeholders.  Annually, the MTN Foundation partners with the United Nations Office on Drugs and Crime (UNODC), the Federal Ministry of Education, and the National Drug Law Enforcement Agency (NDLEA), to implement various activities to raise awareness about illicit drugs. These activities included teacher training, a Quiz Competition, Advocacy Walks, State/Stakeholder Conference(s) and a National Conference, in partnership with the United Nations Office on Drugs and Crime (UNODC) and the Nigerian Drug Law Enforcement Agency (NDLEA), to commemorate the United Nations International Day Against Drug Abuse and Illicit Trafficking (World Drug Day).

Over the years, activations have been carried out in motor parks, markets, secondary and tertiary institutions; with advocacy walks, stakeholder conferences, teachers’ training, and students’ training in Lagos, Imo, Rivers, Bauchi, Edo, Oyo, Nasarawa, Enugu, Katsina, Adamawa, Kano, Delta, Gombe, Kaduna, Kwara, and the FCT.

SDG Alignment:

SDG 3 – Good Health and Well-being

SDG 17 – Partnerships for the Goal.