General
Mobile Ads
How can MTN Advertising grow my business?
A. MTN Advertising connects your brand with millions of active Nigerian subscribers. With verified data targeting, flexible formats, and a network that spans every device and demographic, you get campaigns that drive measurable results.
What targeting options are available for SMS campaigns?
A. You can target by age, gender, location, and device type, among other parameters. Your message reaches the people most likely to respond, and nobody else
How does MTN's targeting work?
A. MTN never targets individuals directly. Subscriber data is anonymised and grouped into opt-in audience segments. Your campaign is matched to the most relevant segment, keeping user privacy fully intact.
Why does First-Party Data matter for my campaigns?
A. First-party data comes straight from MTN’s own network. It reflects real behaviour, genuine demographics, and up-to-date activity. That means your targeting is based on truth, not estimates.
How does MTN collect user data?
A. Data is collected directly from subscribers across their entire MTN journey, from account onboarding through to network activity and location via cell tower connection.
Have MTN users agreed to receive advertising?
A. Yes. Only users who have actively opted in to receive promotional messaging are included in the advertiser-reachable base. Any user can opt out at any time.
How often can MTN users be messaged?
A. MTN applies strict frequency capping across hourly, daily, weekly, and monthly limits. These rules are set in line with government regulations and MTN’s internal standards. Your audience will never be spammed.
How does MTN protect user data and stay compliant?
A. Data privacy is non-negotiable at MTN. All user data is handled in line with applicable local and international regulations, and is secured using industry-standard protocols.
Is MTN user data shared with advertisers or third parties?
A. No individual user data is ever shared with advertisers or external vendors. Where anonymised data is used with technology partners, it moves through secure data clean rooms designed to protect user identity at every step.
What are Data-Free Solutions and why do they matter?
A. Data-Free Solutions let your audience engage with your content without using any of their mobile data. From landing pages to video and lead generation, you stay connected to users regardless of their data balance.
Can MTN Advertising work for a business of any size?
A. Absolutely. Whether you are running a focused local campaign or a nationwide push, MTN Advertising scales to fit. We have solutions built for every ambition and every budget.
How do I know if my campaign is working?
A. MTN Mobile Ads provides clear attribution and performance reporting tied to your campaign objectives. You will see exactly what your spend is delivering, whether the goal is awareness, leads, or conversions.
How do I get started?
A. Reach out via the Contact Us page and our team will take it from there. We will walk you through the options, help you define your strategy, and get your first campaign in front of the right Nigerian audience fast.