Connect with customers

Drive growth and achieve measurable results through tailored solutions

Brand Awareness

Lead Generation

Acquisition

Retention

Why us?

We’re not just another mobile advertising platform – we’re your strategic ally in reaching your audience effectively. Businesses like yours trust us because we;

  • Maximize Reach
  • Precision Targeting
  • Effective engagement
  • Performance tracking

Targeted Impact

  • 80m Subscribers
  • 47m Smartphone Users
  • 6m Active Data users
  • 72m SMS Opt-In Base
  • 1m RCS Addressable base
  • Male-65%, Female- 35%
  • Featurephone- 56%, Smartphone- 44%

Key Points to consider

  • Explicit Opt-Ins for push notifications
  • Adherence to Do-not-disturb lists time periods
  • Data privacy regulations compliant (GDPR, NDPA)
  • On net and off net reach
  • Creative and journey management
  • Data Free Solutions

Trusted Partners

Drive engagement across platforms

Verified first party data

Verified first party data

User data is verified for precise targeting and accurate reporting

Create data-free experiences

Create data-free experiences

Give your customers access to your content without using up their valuable data.

Drive engagement in digital & traditional

Drive engagement in digital & traditional

Drive engagement from MTN users regardless of device.

Communicate with an engaged audience

Communicate with an engaged audience

Customisable rewards incentivise your audience to interact with your campaigns, enhancing the appeal of your brand.

Launch campaigns on a full ecosystem

Launch campaigns on a full ecosystem

Reach your customisable across platforms for an integrated approach to advertising.

Track your marketing success

Track your marketing success

Get detailed insights so you can optimise campaigns based on accurate performance data.

Featured Platforms

SMS

Send zero-rated SMS ads to any device on the MTN network. Add click-to-link, click-to-video, or sponsored data to drive the next step.

Display

Get your brand seen in data-free environments with high-impact static and rich media banners, built for mobile and web.

Flash Messaging /MediaX & BrandX

Instant. Interruptive. Impossible to miss. Flash messages put your brand front and center the moment a user picks up their phone.

Rich Media

Go beyond one-way messaging. RCS opens the door to rich, two-way conversations between your brand and your customers.

Service Notification

Reach users at a moment of high intent. Callback messages let you place your message right alongside the alerts users actively respond to.

Ad CRBT

Instead of a silent ring, callers are exposed to short, engaging brand audio/jingle before the call is answered, creating a high-impact, unavoidable touchpoint. This format enables brands to reach a wide mobile audience at scale.

Location Based Ads

Deliver targeted messages to subscribers based on their real-time or historical location. Brands can engage consumers when they enter, dwell within, or exit predefined high-value locations such as malls, hotels, lounges, or event venues.

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Frequently Asked Questions

How can MTN Advertising grow my business?How can MTN Advertising grow my  business?

MTN Advertising connects your brand with millions of active Nigerian subscribers. With verified data targeting, flexible

formats, and a network that spans every device and demographic, you get campaigns that drive measurable results.

What targeting options are available for SMS campaigns?What targeting options are available for  SMS campaigns?

You can target by age, gender, location, and device type, among other parameters. Your message reaches the people most likely to respond, and nobody else.

How does MTN's targeting work?How does MTN's targeting work?

MTN never targets individuals directly. Subscriber data is anonymised and grouped into opt-in audience segments. Your campaign is matched to the most relevant segment, keeping user privacy fully intact.

Why does First-Party Data matter for my campaigns?Why does First-Party Data matter for my  campaigns?

First-party data comes straight from MTN’s own network. It reflects real behaviour, genuine demographics, and up-to-date activity. That means your targeting is based on truth, not estimates.

How does MTN collect user data?How does MTN collect user data?

Data is collected directly from subscribers across their entire MTN journey, from account onboarding through to network activity and location via cell tower connection.