Adia Sowho

Chief Marketing Officer (CMO)

Y’ello!I lead the group of people dedicated to developing solutions tailored to fit your needs.

Prior to joining MTN Nigeria in 2021, I was the Chief Executive Officer at Thrive Agric, Nigeria. I also worked at U.S. Cellular Corporation America; Deloitte Consulting LLP, Chicago; EMTS/Etisalat Nigeria/9Mobile here in Nigeria and Migo also in the U.S.

I have a Bachelor of Engineering in Electronics and Electrical Engineering with a major in Communications from the University of Sheffield, the United Kingdom, and a Master of Business Administration from Kellogg School of Management (one of the oldest business management schools in the world with its 2-year MBA Programme ranked No. 3 in the U.S. by Forbes and No. 4 globally by The Economist) with majors in Strategy, Analytical Consulting, Strategic Marketing, and Entrepreneurship.

In my 20 years of experience spanning the telecoms and consulting industries, I have gained valuable experience in commerce, strategic business planning and growth, digital infrastructure, and a track record of designing, building, and scaling tech-driven platform companies in emerging markets.

There’s a brave new world of communication that is providing new tools that allow us to improve our options and expand our choices. My team and I are committed to finding innovative ways of making sure that continues to happen every day.